Company: Bud Light
Target Audience: everyone over the age of 21.
Persuasive: they use humor by watching some guy crash hardcore while he was skiing.
Camera Shots: It does a good job of setting up the moment when the guy is about to hit the tree.
Slogan: The Difference is Drinkability
Effective: i think the commercial did a great job of letting you know the difference between their product and their compeditors product.